AlSahra, the new Oriental-Mineral Eau de Parfum, in the Juste Chic collection, imagined by Émilie Coppermann

The trail stretched far into the distance ahead of me. I turned around and the desert extended as far as the eye could see. On the horizon, vast modern shards of glass and steel soared high in a crystalline blue sky, reaching upwards in search of their own end. Passing by, the timeless men of sand and spices with their sheets and their heavily laden jars of dates, tracing the route of the Azalai, the ancient salt caravan that connects East to West, essential source of sustenance.

AlSahra captures the essence of these striking contrasts where metal meets sand, where the wind caresses the dunes, and where a profound silence sinks deep into the rocky desert landscape.

 

 
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